Inspiring Leadership with Diversity, Inclusion & Cultural Competence

Posts tagged ‘diverse marketplace’

Apple: Setting a New Business Standard for Progress by Ian Cureton

global tech

 

The comfort of community, and the idea that I belong, is a powerful nod to something that is better understood than articulated. As a 22 year-old black male in America I am reminded daily that I do not belong to the “in-group” in mainstream society. Yet, I embrace this challenge. As I draw stares and confused glances, I realize that the message behind these uncomfortable interactions is progress. My suit is Ralph Lauren, my smile is big, and my personality is even bigger. I represent progress.

For the time being, some might be uncomfortable with the idea of inclusion and one day working for a young executive like myself, but the reality is, I am not going anywhere, and neither are all the people I represent.

Yesterday Apple took a huge, progressive step in this realm of representation by embracing diversity in global customer preferences, via its recent product development efforts. The company released iOS 8.3 for its iPhone, iPad and iPod touch products. The update, which has been in beta for several months, brings over 300 new emojis (including diversity options) as well as a new keyboard for inputting the symbols. iOS 8.3 also includes a whole host of new Siri languages, so more international users can benefit from Apple’s virtual personal assistant. The update adds Siri in Russian, Danish, Dutch, Thai, Swedish, Turkish and Portuguese. Siri’s voice has been tweaked to reflect this update.

Being represented on a global scale has to be one of the true proud moments I’ve felt as an American– and to you Apple, I thank you. Emoji’s on the iPhone have always been a part of my day-to-day communications but the emoji’s were previously one-dimensional. To those on the inside looking out at this subject it is easy to claim theatrics, grand hyperbole, etc…and to those who share this perspective,  I forgive you. But it doesn’t change the fact that I, Ian Gabriel Cureton, appreciate what Apple has done for my self-actualization, as well as for setting a precedent in the tech sector by promoting the importance of diversity for all.

 

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Ian Cureton is an intern for the Society for Diversity. For more information about the Society for Diversity, log onto http://www.societyfordiversity.org.

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